Merchant Factors
Merchant Factors was founded in 1988. Their vision is to offer growing businesses an alternative to traditional bank loans and overdrafts. Today they are leaders in factoring and trade finance.
Brief: Write a script for a 30 second radio advertisement to generate awareness around Merchant Factors’ offerings and appeal to companies requiring cash-flow injection in a challenging economic environment worsened by COVID-19.
Solution: A concise, engaging and humorous script that incorporates the human truth of the immense effect COVID-19 (Covid The Menace) has had on businesses in South Africa resulting in major cash-flow issues. The solution, Captain Cash Flow.
Script.
Captain Cash-Flow
V1: Somebody help me! Covid The Menace has frozen my business operations, resulting in serious cash flow issues.
V2: Mwahahaha, Covid the Menace has no mercy, and no one can save you now!
*Hero swish noise
V3: Look up in the sky!
V4: It’s a Bird
V3: It’s a plane
V3: It’s Captain Cash-Flow of Merchant Factors
V5: Fear not for Captain Cash-Flow has arrived.
V6: With his supersonic cashflow solutions, lighting fast capital availability, Captain Cash of Merchant Factors can save the day with logical alternatives to bank finance helping your business in beating Covid the menace.
Call Merchant Factors, your trusted financiers on 0800 FACTOR.
Merchant Factors; Finance beyond the numbers.