Aylett & Co. has always been more than a business to me—it’s part of my story. As an independent, owner-managed investment management firm founded by my parents in 2005, it has been a constant presence throughout my life. I’ve had a front-row seat to its journey, growing up alongside the company and developing a deep connection to its values, people, and purpose. I’m incredibly proud to be part of something they built from the ground up more than 20 years ago and to have watched their vision grow into the respected business it is today.
I’m incredibly proud to be part of something my mom and dad built from the ground up more than 20 years ago, and to have watched their vision grow into the respected business it is today.
In 2019, I formally joined as an intern, rotating through the various divisions and gaining firsthand experience across the business. Later, through my work at blackswan & co DIGITAL, Aylett & Co. became a client, which naturally led to me becoming even more involved in the business and its future.
A particularly significant chapter of that journey has been from 2023 to the present, where I led a comprehensive refresh of the Aylett & Co. brand and focused on enhancing both the internal and external experience of the business. This included managing the office redevelopment project, expanding our brand and helping create a high-calibre boardroom and client environment that reflects the quality and ambition of the Aylett.
Over time, I’ve contributed across brand direction, strategic initiatives, recruitment, content creation, and Berkshire Hathaway trips, helping shape both the company’s identity and growth.
Today, I continue to serve as a consultant and trusted sounding board, remaining closely involved in the company’s evolution. Being an Aylett is something I’m immensely proud of, and I feel privileged to help contribute to a business that has always been so close to my heart.
Over the years, my brothers, Nikos and Dinos, have also become involved in their own ways. Like me, their connection to the business has developed organically, and together we're proud to contribute to something our parents built from the ground up.
Understand the Aylett story, its funds & investment philosophy.
www.aylett.co.za
Past Projects
Over the past several years, I have led and contributed to a range of projects for Aylett & Co that integrated the company’s branding and strategic objectives, spanning disciplines from creative development and brand storytelling to business strategy, marketing initiatives, and client engagement.
Project
21 Year Anniversary Film
Year
2026
Project
19 Years of Aylett Magic
Year
2024